Geek Chic Column on FSHN

I have been blogging a bit less these days on my personal blog, because I have been writing for various publications including the fabulous FSHN magazine. This is the article I got published on their Haute Couture Edition for September. I am looking for new fashion startups to highlight for the next edition, so drop me a line if you are interested.

Silicon Valley Embracing Haute Couture

Layla articleFashion and technology seem to be increasingly playing off of each other. The fashion world is embracing technology and I am not just talking about your Google Glass. Kate Spade and Juicy Couture are designing iPhone and Android accessories, Dolce and Gabbana has tablet covers and Swarovski has a crystal 4GB USB drive.

It’s time to meet a few new comers to Bay Area and how their technology is embracing Haute Couture.

Speak Chic?

I don’t get picked on for my accent that often, so you can imagine my surprise when a good friend told me I had to meet Monique Woodard and speak Chic.

It was over coffee with the San Francisco entrepreneur that I delightfully discovered this mobile app that teaches you how to correctly pronounce fashion brands.

With the popularity of flash sales sites from renowned haute couture designers and diffusion lines, more people have access to high fashion. Speak Chic came out of Monique’s desire to create an app that went beyond showing fashion to help users become fashion savvy. Still having trouble pronouncing Shu Uemura? Check out Speak Chic.


Are you still in love with your Lanvin, but it is collecting dust in your closet. Rent it out on and make another girl feel like Cindrella for one night.

Lona Alia Duncan has created an amazing app that is embracing haute couture by allowing women to monetize their designer dresses they purchased for thousands of dollars and only wore once.  Members of are able to extend the life of their dresses by renting them out to other stylish women in San Francisco. Now women can justify their expensive purchases by having a platform to share in the cost.


ipadStyleSavvy is a Fashion iPad app that lets you easily shop, style and organize complete looks, including DVF, Tibi, Herve Leger and more. Now you can easily add and style your new gown with the shoes and accessories from various brands to create your virtual look.

Rebecca O’Dell founder and coder of StyleSavvy looked at the phases women fo trhough when organizing their wardrobe, and optimized each to enhance the shopping experience making it engaging and entertaining.

With more than 2,00 brands StyleSavvy allows to refine the products to a specific outfit and scroll through the results to find the best design and cut for your body.


ff2FashionFinder, founded by Henrik Jeberg was launched in Copenhagen nine months ago and is making its debut in San Francisco. While cornering a seemingly untapped market through a “Yelp meets Instagram for Fashionistas” Mobile App (IOS and Android), it is an entirely new approach to engaging fashion lovers online, by focusing on the smaller individual and local muliti-brand boutiques.  You’ll soon be able to find haute couture designers you could not even imagine existed through this app.

FashionFinder has become the de facto standard for fashion shops and shoppers in Copenhagen, and are expanding rapidly in the US.


Feedback for Layla?
Drop her a line on her blog:
or send her a tweet: @laylasabourian
Photos taken by Cindy Ramirez @CindyreLLaA

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    4.1 • Die neue Wissenschaft – Mann, Gillies, Converse

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