HANA on the Runway?

HANA on the Runway? Hard to believe, but SAP recently hosted a panel discussion on the topic, “How does Fashion and Design matter for company, product, career & your personal brand?” at our SAP Labs site in Palo Alto. Leveraging the most fashionable app on HANA, My Runway, the event also included SAP’s very first lifestyle and interactive fashion show (What a way to shake up the Labs)!

My Runway Fashion Show

Welcome and introductions

My Runway Fashion Show

Our interactive Fashion Show starring My Runway Fashion Ambassadors


My Runway Fashion show

Backstage sneak peek with our Fashion Show Coordinator, Yolanda Wright


As each model showcased the beautiful collections by our Fashion Ambassadors, www.dosanjhshroff.com, the audience participated in real-time by commenting on the collection, sharing their favorite pieces with their social circles, or simply adding items to their Wish List. As the My Runway Fashion Ambassadors went around the room encouraging all attendees to download the app, you could not help but notice the power of HANA in an entirely brand new “fashion.”

My Runway Fashion Show

Fashionable ladies at SAP

My Runway Fashion Show

Here with Marcelle Parrish, Head of Business & Strategy at eBay Fashion and Beatrice Pang, Co-Founder & Chief Operating Officer at ModeWalk


Since its launch in the U.S. in early May, My Runway has ignited interest amongst the “technology enthusiasts” for its use of HANA’s Analytics and Calculation Views to support real-time consumer insights – processing huge volumes of consumer data about products fashion enthusiasts “Like,” share, and discuss.

But, My Runway is also attracting a different audience for SAP – consumers and fashion enthusiasts. Fashion brands are beginning to take notice of how the platform provides fast data indexing and search capabilities that can create valuable insights. Fashion trendsetter Tory Burch has beeb in dialogue with SAP evaluating various solutions, and Mike Giresi, the Chief Information Officer, was one of the most popular panelists on the discussion.

My Runway Fashion Show

Barbara Holzapfel, Senior Vice President at SAP, was the panel moderator.

My Runway Panel Discussion

From left to the right: Mike Giresi, Chief Information Officer Tory Burch – Nola Weinstein, Executive Editorial Director Glam Media, Inc. – Beatrice Pang, Co-Founder & Chief Operating Officer ModeWalk – Barbara Holzapfel, SVP SAP – Marcelle Parrish, Head of Business & Strategy eBay Fashion – Vineet Buch, Head of Shopping Search, Google.


With My Runway release 1.6.5 (just released to the app stores) users are able to:

  • Receive alerts when their Wish List items go on sale
  • See products on sale in one spot
  • Add friends easily with one tap
  • Collect points and win prozes faster by increasing their number of followers

My Runway 1.6.5

Fashion brands are able to:

  • Gain real-time consumer insights based on analysis of big data
  • Deliver an engaging, personalized experience
  • Become a responsive enterprise

Future plans for My Runway include an in-store mobile client solution that will allow sales associates to identify shoppers, what they previously bought, and what they want today. The team is also working on a Merchandising solution to correlate My Runway analytics with store sales data to provide new insights.

Meanwhile, we are enrolling more brands interested in co-innovating for new shopping and real-time data analysis capabilities. If you are interested in learning more about My Runway or co-Innovation program, click here.

Feel free to reach out to me with any questions about My Runway.

Finally if you missed HANA on the Runway, check out our photo gallery and a short video from our last event, or watch the entire livestream.

HANA will be visiting the San Francisco Art Institute next, participating on an exciting panel with America’s Next Top Model, Naima Mora, hope to see you there!