Women Who Don’t Self-Promote Are Letting Us Down. A self development discussion with Maggie Fox

In August 2013, I read a daring blog post that made me fall in love with the author, Maggie Fox, and evaluate my feelings towards the idea of Self Promotion:


You can imagine how thrilled I was when a month later, my employer, SAP, announced that we had hired Maggie as the new head of Integrated Digital Experience, and waited patiently for the opportunity to meet her in person.

In western cultures, self-promotion is an essential tool in career advancement. Yet, so many women of us have a difficult time with it. I will have a heart to heart discussion with Maggie Fox this Thursday, April 3,  from 12-1pm at SAP offices in Palo Alto (Building 2, Embarcadero) as she shares her perspective on the subject and showcases some techniques on how to do this more effectively.

Senior Vice President of Digital Marketing at SAP

Maggie Fox, Senior Vice President of Digital Marketing at SAP

A little more info on Maggie: She is the Senior Vice President of Digital Marketing at SAP, responsible for delivering a unified digital experience to SAP customers and the market. Prior to joining SAP, Fox was founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping businesses navigate the socially engaged Web. She has been interviewed about social and digital trends by Inc. magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2011, The National Post named her one of Canada’s Top Innovators. Fox sits on the boards of GetElevate.com and the Heart and Stroke Foundation.

These are the questions I will ask her:

  1. How do you define self-promotion?
  2. How do you think we can draw the right balance between self-promotion and coming across as rude or arrogant? For the past five years, in every single review I received, I was told to be more assertive, showcase my confidence, etc. After taking a women’s leadership course and reading your blog, I tried to focus on self-promotion, and three months later, during my annual review, I was told that the stake- holders found my communication style to have become rude lately. (When I asked my manager for specific examples, he mentioned that by rude he meant too much self-promotion.  When I shared my story with other women at SAP, to my surprise, they had very similar experiences.  Have you had a similar experience? 
  3. Do you think as women we should employ different methods than men in self-promotion?
  4. What would you say are the main differences in self-promoting yourself online and offline?
  5. Could you give examples of two women who do a beautiful job in self -promotion (one online, one offline) and what they are doing right?
  6. What is one important thing you want to leave everyone in this room with today?

Here is a recording of our session, would love your input on my moderation skills!


Be Sociable, Share!


  1. Jade Vachon says:

    Great post Layla. I’m so glad as well that there’s going to be the opportunity to meet Maggie Fox. Jade

  2. Swati Tripathi says:

    Hi Layla,

    This seems interesting, but unfortunately I missed it. Is there a link where I could log in and listen to the discussion between you and Maggie?


  3. Hi Jade: Thank you for your feedback!
    Hi Swati: I have posted a link to a recording of the session!
    I hope you enjoy.

  4. I think it would do you a huge favour to convert the audio from this into a format that will play on mobile.

Speak Your Mind