Last week I started an exciting new venture at SAP, a fellowship for the Talent Marketing team under my mentor, Carmen O’Shea’s leadership, focused on attracting, engaging and retaining talented employees.

A fellowship is one of SAP’s greatest benefits and one of the perks that got me excited about working at SAP in the first place. It is sort of like an exchange student program, where you can work in a different team, on initiatives that could be completely unrelated to your current job. I am really excited to apply my marketing and communications expertise to better engage and develop our employees during the next six months and what more exciting way to kick things off with a heart to heart session with the North America SAP Graduate Academy.

This 10 month, cross-functional rotational training program is a combination of Undergraduates, Masters and MBAs who aim to create a DNA Shift in our organization with positive top and bottom line results by bringing in new skills and competencies to drive innovation. Since its inception in 2011, The Graduate Academy has hired nearly 100 early talents into the business and maintains a 96% retention rate. The program is comprised of four individually-tailored job rotations within Sales Support, Operations, Services, and other professional organizations. Interspersed within the job rotations are classroom-based and online learning as well as strategic projects. From week one, Associates are paired with seasoned mentors, former Associates, and coaches to support their ongoing professional development.

It is no secret that Millennials will comprise the majority of our workforce in 10 years, so recruiting and retaining Generation Y employees is key to our success.

We brought Associates from 5 major North America SAP offices: Atlanta, Chicago, Newtown Square, Palo Alto, and Boston together in a creative session where we applied design thinking methodology in discovering their pain points and generated ideas for making SAP the ideal work place.

I have summarized our key leanings from our session in four key segments and invite you to watch the video to learn what the graduates had to say about each. I feel that these insights apply to any company and not just SAP.


Millennials expect new innovative ways of engaging with potential employers and recruiters. They expect companies to dedicate appropriate Marketing dollars to showcase the novelty behind their products and services. Many expressed that an essential part of recruitment should be focused on showcasing why the specific roles would be appreciated, what kind of opportunities the candidates would have to give back to the community, and how they can be leveraged in SAP’s efforts make the world a better place.

Seamless onboarding

The Millennial value relationships, they want to know their recruiter will care to follow up with them and ensure they have a positive experience once hired and all the way throughout their career. Many of the Graduates expressed the current process at SAP leaves much to be desired for: often there is a disconnect between the recruiting team and onboarding teams, the communication flow to the candidates is not fluid and lacks consistency.


Many of our graduates expressed the need to see more interaction from Sr. Management. They feel that SAP would benefit from regular networking opportunities in a more casual setting, and many asked for these opportunities to include alcohol and snacks.

Career Development

The Graduates put much focus on their desire to receive mentorship, growth opportunities, and transparency in receiving feedback from their managers and peers. Many expressed how they would put global citizenship above professional recognition, but everyone expressed how they would want to work on impactful projects, and would like SAP to provide them a clear path for their career growth.

By the way, here is a fun quiz you can take to let you know how millennial you are, check it out and let us know your score in the comments!

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How often do you get to WASTE YOUR creativity?

No matter what our gender, race, or age, we all have one thing in common:  we want to be happy. And it is scientifically proven that laughing is one way of becoming happy. The past few months have not exactly been ideal for me and after losing my grandmother, the much desired twins, and a few unexpected changes at work, a friend launched Captionit, which brought a SMILE back to my face, and reminded me not to take life so seriously.

Captionit. claims to be the “Funniest App of 2014″, and  who doesn’t need a bit of humor in their life? An iPhone app that allows you to play caption contests, users provide their best caption for an image posted in the app. Other users can vote and comment on captions, with the most popular caption appearing first.

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Years ago we launched this concept for Yahoo! Answers’s Facebook Page, we called it Caption Tuesdays, and it was by far the most popular Facebook day for our users, so I can only imagine the success Captionit has in store.

I’ve been using the app now for 2 weeks and although I find many, shall we call it, distasteful photos, here is what I do love about it:

It allows me to discover funny pictures and captions –


It allows me to be creative: I can add my own captions, can share my captioned picture on facebook, and can win carrots and crowns:

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  1. I can upvote the captions that I like most – (Delarai really enjoyed this one)


One of the things I like most is that I can create Polaroid-like picture frames and save my favorite images to my photo gallery to enjoy wherever, whenever I like. The polaroid style picture looks like this:

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Conveniently,  I can share the picture via Email, SMS, Facebook & Twitter.

I enjoy using the app a lot, but hope to see more users who have a more PG13 sense of humor versus the rated R :) So far, the app is the funniest I have ever downloaded. Considering that Caption Contests are gaining more and more popularity and Captionit is the first iPhone app that allows you to play and create caption contests on your iPhone, I believe it has a good chance to become a mainstream app that many enjoy.  Plus, the founder and CEO is one of the nicest entrepreneurs I have met, with no chips on his shoulders (although I hear he knows how to bake the best chips you ever tasted).

You can download Captionit for FREE for a limited time.  Check it out, and leave your impressions below in  the comments, I am officially the first blogger to cover Captionit, so you can bet your feedback will be treated with the outmost attention.


Women Who Don’t Self-Promote Are Letting Us Down. A self development discussion with Maggie Fox

In August 2013, I read a daring blog post that made me fall in love with the author, Maggie Fox, and evaluate my feelings towards the idea of Self Promotion:


You can imagine how thrilled I was when a month later, my employer, SAP, announced that we had hired Maggie as the new head of Integrated Digital Experience, and waited patiently for the opportunity to meet her in person.

In western cultures, self-promotion is an essential tool in career advancement. Yet, so many women of us have a difficult time with it. I will have a heart to heart discussion with Maggie Fox this Thursday, April 3,  from 12-1pm at SAP offices in Palo Alto (Building 2, Embarcadero) as she shares her perspective on the subject and showcases some techniques on how to do this more effectively.

Senior Vice President of Digital Marketing at SAP

Maggie Fox, Senior Vice President of Digital Marketing at SAP

A little more info on Maggie: She is the Senior Vice President of Digital Marketing at SAP, responsible for delivering a unified digital experience to SAP customers and the market. Prior to joining SAP, Fox was founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping businesses navigate the socially engaged Web. She has been interviewed about social and digital trends by Inc. magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2011, The National Post named her one of Canada’s Top Innovators. Fox sits on the boards of GetElevate.com and the Heart and Stroke Foundation.

These are the questions I will ask her:

  1. How do you define self-promotion?
  2. How do you think we can draw the right balance between self-promotion and coming across as rude or arrogant? For the past five years, in every single review I received, I was told to be more assertive, showcase my confidence, etc. After taking a women’s leadership course and reading your blog, I tried to focus on self-promotion, and three months later, during my annual review, I was told that the stake- holders found my communication style to have become rude lately. (When I asked my manager for specific examples, he mentioned that by rude he meant too much self-promotion.  When I shared my story with other women at SAP, to my surprise, they had very similar experiences.  Have you had a similar experience? 
  3. Do you think as women we should employ different methods than men in self-promotion?
  4. What would you say are the main differences in self-promoting yourself online and offline?
  5. Could you give examples of two women who do a beautiful job in self -promotion (one online, one offline) and what they are doing right?
  6. What is one important thing you want to leave everyone in this room with today?

Here is a recording of our session, would love your input on my moderation skills!


Best Practices from Corporate Women’s Initiative Consortium.

Hi Everyone:

For the past two years I have been attending the quarterly CWIC meetings.  (Corporate Women’s Initiative Consortium) A networking group of representatives from women in tech groups from various companies including Yahoo! Google, Intel, SalesForce, IBM, Oracle, eBay and many more.

I had the pleasure of witnessing the launch of many women networking groups and watching them progress, as well as learning from the more established groups such as Intel and Google. Normally, CWIC meets once a quarter, and one company shares their story, (this could be how they just launched their club, or what they plan do for the year, or share a story on how they measured their success and presented results to Executive team, etc).

Per Inga and Caroline Kohout’s suggestion, I have summarized my learning’s below. This outline represents the most common factors each group attributed to their success so far.  It looks like BWN has incorporated many of the best practices, but as always, there are a few points we could improve upon and learn from our peers in Silicon Valley.

A Solid Business Case

Making a convincing business case for the women’s network is critical for receiving the infrastructural support that makes the network effective.  Most successful groups begun by looking at the company’s overall objectives that often included organizational success and employee success, and presented research that showcased how the company would be better served by taking advantage of women employee’s fully realized potentials and developed skills. They showcased how those skills are nourished through the support, consulting, and training that a woman-networking group offers.

A Clear Mission Statement

Firm Infrastructure

1. Agreement on the frequency of the meetings

2. Definition of roles and establishing the ideal time for each term (Most clubs have one year limit for each role, but some also offer six month periods).

3. Fair and inclusive nomination process

4. .Transparency on eligibility and responsibilities tied to each role

Officer titles that are most commonly used:

  • Club Chair/Co-Chair
  • Global Inclusion and Diversity Officer
  • External Relations Officer
  • Internal Relations Officer
  • Member Engagement Officer
  • Member Recruitment Officer
  • PR and Social Media Officer
  • Marketing Officer

CEO and/or a Male Executive Sponsor

Many clubs have shared that male participation has contributed to their effectiveness, most importantly when it comes in the form of active sponsorship or championship.

  • Partnership with HR and Diversity Teams

A few companies including Brocade shared how they work closely with HR to follow the career roadmap of network members, and compare them to non-members. Not surprisingly, they discovered a positive trend in accelerated career growth for the active members who had participated in the networking and training sessions.  They were able to quantify this research and as a result obtain additional budget for advancing their programs.

  • Specific goals & Clear Measures for Success

Many clubs work with HR to tie specific goals to each initiative and look for patterns and proofs of concept. For instance, in launching a new mentorship program, they document the career path of the participants and look for patterns of success, they also interview the menthes periodically and survey whether they are truly benefiting from the program or not.

  • Safe and confidential environment for sharing

Many groups endorse a ‘confidentiality agreement’ for certain meetings in order to encourage women to voice their concerns in an open and constructive manner.  We also held such a meeting during which one of the company representatives shared how a female Sr. Executive who had been ‘fired’ came back to the meeting and shared her version of the story, (which the women found extremely helpful and actually encouraging).

Some of the Most Successful and Popular Initiatives that were showcased during the meetings:

Yahoo! Agile Conflict Management Workshop: The Human Hack: Reinventing How We Work

A new approach to people and conflict management facilitated by Geraldine (Dene) Rogers

Google’s Women in Tech Conference and Travel Grants

As part of Google’s commitment to encourage women to excel in computing and technology, Google offered Women in Tech Conference and Travel Grants for their female computer scientists that included:

  • Free registration for conferences
  • Up to 1000 towards travel and accommodation costs

eBay’s Global Women Leader’s Conference

In 2011, eBay held the Women’s Initiative Network (WIN) summit in San Francisco; the event brought together for the first time the top women leaders from eBay Inc. – nearly 200 people worldwide. The group participated in workshops and panel discussions. They identified actions that they and the company can begin taking to build greater career opportunities for women and enable eBay to build a more diverse global leadership team. The results were phenomenal and the women at eBay feel the company has taken a great positive shift since.

Cisco’s Women Health Workshop in July 2013: (The link between Fitness and Career Success)

Discussion Topics included Health Issues Women Face, Tips to Eat for Energy and Stress Management

SAP’s Panel on Fashion and it’s impact on Career Growth in June 2013

Thanks Inga and Caroline for encouraging me to post this.

An exclusive evening with San Francisco’s Fashion Bloggers!

On August 10th, my good friends Jia Wertz catwalk-chic.com and Hadi Labarang mymusebox.com invited me to an exclusive meetup sponsored by JustFab.

Screen Shot 2013-09-04 at 7.19.57 PMMe, Hadi, and Jia

In case you didn’t already know, Just Fab is a monthly VIP membership program which gives fashionistas access to the hottest shoes and handbags. As a JustFab member, celebrity stylists review each individual’s style before searching through hundreds of styles recommendations based on personal style and fashion preferences. Living in Bay area you don’t get much of a chance to dress fancy so the meetup was a treat. At the meetup where we each received a really nice gift bag and had the opportunity to meet and interact with other fashion bloggers.

Here are some of the things I liked about JustFab when I checked them out:
– The selection:
JustFab has an incredible lineup of shoes for any occasion. When you first open the website you feel like a kid in a candy store!

– The style recommendations:
Picking shoes can be kind of a struggle but with JustFab you not only get someone else to help you out with the decision making process, you get a personalized selection of shoes depending on the survey you take.

– The price:
These shoes are a steal! At only $39.95 you get high-fashion shoes at an affordable price. At best of all shipping is free :)

-The Marketing genius, what a great way to engage with local bloggers in each town and offer the gift bags and a gift certificate!


Showing off our shoes :)

Showing off our shoes :)

What are the Secret Ingredients to a Successful Fashion App?

Since I have started working on My Runway, SAP’s recently released fashion app, this has been a question I wanted to explore in debt, and I decided to include it as as part of my monthly thought-leadership meetings about Marketing: First Thursdays Silicon Valley.

SAP served as the official sponsor for this thought-provoking panel on fashion and technology, and the Art Institute of San Francisco graciously hosted us. This unique discussion engaged innovative and game-changing minds in fashion, business, media, and technology about how the definition of fashion is changing, and how brands leveraging technology to reach consumers are leading above others.

It felt really great that SAP embraced my ‘out of the box Marketing idea’ and it was a great opportunity to see SAP’s recently launched consumer engagement initiative, led by Kijoon Lee in action. The panel served to showcase how SAP and partner-built applications can work together to enable business to connect to consumers in powerful new ways.

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The panel explored diverse perspectives from Forbes contributor and “lifecaster” Sarah Austin, the winner of America’s Next Top Model, Naima Mora, SAP vice president and the visionary behind My Runway: Li Gong; author, entrepreneur and publisher/editor of Adventures in the Stiletto Jungle Stephanie Rahlfs; and Paul Friedland, Director of Marketing, Levi Strauss & Co.

Our discussion followed up by a Lifestyle Fashion show, organized by SAP’s Fashion Ambassadors and Miss Yolanda Wright, and an emotional book signing from Naima Mora. There were many up and coming young models from San Francisco and Oakland who attended the event and were highly inspired by her presence.

I was really honored to host Naima Mora, who flew to San Francisco exclusively for this event and go shopping with her before the event, allowing My Runway app to be our guide!  My favorite part of the evening was the intimate tea with our distinguished panelists, Naima, and the lovely Tracy Saville and Drisha Leggittas as well as one of our top Fashion Ambassadors, Cindy Ramirez, Global Head of Design and User Experience: Sam Yen, Global Product Lead, Brian Reaves, and Kijoon Lee (VP of Global Marketing and Innovation).

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Naima has been actively using My Runway since her visit, and you can interact directly with her via My Runway, her username is Naima Mora!

For those of you not yet familiar, My Runway is a great new (and free!) social shopping app that allows fashion enthusiasts to follow the brands they love, and get personalized updates on what’s new, what is trending, and what’s on sale.

SAP’s “My Runway” app uses real-time analytics to help fashion designers and retailers bring the latest trends to 100,000 consumers.

Here is a short videoabout the event, you can also watch the entire live streaming to hear all of the great insights.

Check out some of our amazing photos from the event, taken by SAP’s photographer: Allison Cheryl!

A taste of San Francisco’s fashion scene at Fashion on The Square!

Last Sunday, I was invited to attend the 9th Annual Fashion on The Square (FOTS) by the talented Ms. Y’Anad Burrell!  It was undoubtedly a memorable experience and I had a great night.

This event was located at the luxe InterContinental Hotel in San Francisco. While I was waiting for the show to begin it was exciting to be surrounded by so many people who were passionate about fashion and even more, the cause this show supported. FOTS was founded by the lovely Y’Anad Burrell, who was also the host of the show. She wanted to challenge herself by producing a upscale show that also benefited a number of local non-profit organizations.

As the night progressed, the organizers were finally ready to let us in. Despite holding VIP and Press passes, there were constant holdups and just entering the ballroom turned into a chaotic experience. I was also disappointed to learn that the press conference had been cancelled. But after a long wait (painfully in my new stilletos, it was finally time for the show to begin!

Me with one of My Runway's Fashion Ambassador's, Leona right before the show!

Me with one of My Runway’s Fashion Ambassador’s, Leona right before the show!

Here are some highlights from the show:

The show started off with my favorite designer of the night, B Michael. What I loved about his designs was that they were looks I could envision myself in, even though it was still a high fashion line. His balance between high fashion and everyday fashion quickly won me over!

My favorite B Michael design.

My favorite B Michael design. The color was breathtaking!

Next up, was Roc Rio, a menswear line founded by famous rapper Sean P. Diddy  Combs. It proved to be one of the more bizarre segments of the fashion shows. It quickly went from flashy to little clothing at all. Its extremities made this segment my least favorite.

Sean John models lined up for their finale.

Sean John models lined up for their finale.

Afterwards came the student designer segment. I was enthralled by the whimsical and creative designs that the students produced.  I was also impressed with sophistication of some of these styles.

An imaginative design by one of the students.

An imaginative design by one of the students.

One of the most popular segments was undoubtedly the kids fashion sponsored by JC Penny’s. Though the fashion fell flat, the kids were incredibly amusing and cute!

These models flashed an adorable pose!

These models flashed an adorable pose!

The show ended with one of San Francisco’s most celebrated designers, Colleen Quen, who had just reemerged into the fashion world after a bout with breast cancer. Though it was obvious some of her designs were dated, she presented some of the most high fashion and elegant designs of the night and I loved how she incorporated nature’s motifs into her looks.

A great shot of one of Colleen's most delicate pieces!

A great shot of one of Colleen’s most delicate pieces!

Though its been dubbed the “Largest West Coast Outdoor Fashion Show,” FOTS was neither outdoor or “the largest” but nevertheless it was a lavish affair and a definitive part of San Francisco’s high fashion scene. Something that I was incredibly happy to have been a part of!


My Runway Fun Twitter Contest co-organized by Naima Mora & Sarah Austin!

My Runway’s last event was so much fun that I got many requests to do a follow up!

This time, we have invited a super special guest, the winner of America’s Next Top Model, Naima Mora, Sarah Austinand a distinguished panel of fashion and technology experts as we explore how the world of fashion, apps like SAP’s My Runway, and the power of social and community are reshaping the relationship between brands and consumers. Also featured on the panel is SAP’s visionary creator of My Runway, Li Gong, head of Product Development for My Runway who will share his perspectives on how apps like My Runway engage consumers in their daily lives to make it easier than ever for them to find their perfect style and build their personal brand at the best price possible.

“Secret Ingredients to a Successful Fashion App” takes place at the Art Institute of California – San Francisco on Thursday, August 15 from 5:30-8:30 p.m. The event will also include hors d’oeuvre and networking, a fun “social contest” and a fashion show. Space is limited, so please register!

Not based around San Francisco? You can still join the fun by posting your questions here, or participating on our exciting Twitter Contest! Send us a tweet @MyRunwayapp, answering the question “What Do You Want to See in a Fashion App?” by including the #SAPContest to win a Tory Burch bag or receive a signed copy of Naima Mora’s book “Model Behavior.” At the end of the contest, our panel will select the best tweet based upon originality of the idea, buzz, and ease of implementation in a fashion app!

My Runway Twitter Contest

My Runway Twitter Contest

Be sure to read all rules below:

What Do You Want to See in a Fashion App?


PARTICIPATION: This contest is open to all individuals who meet the eligibility requirements stated below (“Contestants”).


  • Grand Prize: One (1) Tory Burch bag
  • Runner Ups: Three (3) copies of Naima Mora’s latest book “Model Behavior.”

CONTEST: This contest ends at the conclusion of the First Thursday Silicon Valley Marketing Professionals Meet-up” to be held on Thursday, August 15, 2013.  The event will end at approximately 8PM PST.

The Contestant who posts the best tweet about the fashion topic – “What do you want to see in a fashion app?” – as judged by the event moderator and panelists, will be deemed the winner of a Tory Burch bag.  The next three best tweets will receive a copy of Naima Mora’s book “Model Behavior.”  You may enter the contest as follows:

  • To enter you must post a tweet regarding the topic “What do you want to see in a fashion app?” with the hashtags #SAPContest and #ToryBurch (“Qualifying Tweet”).
  • You may post one or more Qualifying Tweets.
  • At the end of the contest, a panel of judges consisting of the event moderator and panelists (which will include SAP employees) will select the best tweet (and the next three best tweets) based upon originality of idea, the ability of the idea to generate interest and buzz in a fashion app, and how easily the idea can be implemented in a fashion app.

If you are the winner of a prize, you must sign a contest affidavit and release in order to receive your prize.

ELIGIBILITY: You must be 18 years or older to participate.  You must be a resident of the United States in order to participate.  The following individuals are not eligible to participate: (1) employees of and family members employed by SAP AG, SAP America, Inc., their affiliates and subsidiaries; (2) employees of and family members employed by, or in any other way affiliated with or related to, government entities, government officials or any other person or entity in the public sector.

OTHER: Taxes and/or any additional costs or fees incurred by the prize winner in regards to winning the prize or prize use are the sole responsibility of the prize winner.  This contest is void wherever prohibited or restricted by applicable law, and is subject to all federal, provincial, state, and local laws and regulations.  SAP, in its sole discretion, can disqualify any person who tampers with the entry process or who otherwise violates these rules.  SAP reserves the right to cancel, terminate or modify the contest and prize if it cannot be completed as planned due to computer virus, bugs, tampering, unauthorized intervention, technical failures, or other conditions beyond SAP’s control.

This contest and prize is governed by the laws of the Commonwealth of Pennsylvania, United States of America, is subject to the exclusive jurisdiction of the courts of that Commonwealth, is void wherever prohibited or restricted by applicable law, and is subject to all federal, provincial, state and local laws and regulations.

DISCLAIMER: SAP, its parent, subsidiaries, affiliates and its vendors specifically disclaim any responsibility or liability for damages, losses, or injury resulting from acceptance or use of the prize.  SAP is not responsible or liable for hardware, software, web site, Internet, or ISP malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic or other communications.  SAP is not in any way liable for damage, loss or injury resulting from acceptance, shipping, handling, or use of any prize.  Participant assumes all liability for injuries caused or claimed to be caused by participation in this contest and prize, or the use or misuse of any prizes.  Participant acknowledges that SAP is not responsible or liable for any warranty, representation, or guarantee express or implied, in fact or in law, relative to any prize, including but not limited to its quality, merchantability, mechanical condition or fitness for a particular purpose.  By entering, participant releases and holds harmless SAP, its subsidiaries, affiliates, directors, officers, employees and agents from any and all liability or any injuries, loss or damage of any kind arising from or in connection with the contest and prize.

SPONSOR: SAP Labs LLC (“SAP”).  3410 Hillview Avenue, Palo Alto, CA.


Video: Keep Your Kids Safe With Recalls Plus iPhone App

Recalls Plus is the only app to monitor recalls of children’s products. And it’s free! Happy Downloading: www.recallsplus.com

WeVideo: Video Technology To Connect To People You Love

Growing up as an orphan, I never felt the loss of my parents more than during my wedding.  Every detail seemed to add additional salt on wounds that had existed in my soul for years.

Never mind the most obvious question, “Who will give me away at the wedding?”; each subtle detail had a painful color of its own.  Trying on gowns, I would specially notice other mothers looking adoringly at their daughters; while ordering my wedding invitations I would painfully realize that my parents’ names would not be listed.

The small village in the south of France where we got married was unimaginably charming, but most of my friends and family were not present and the long Catholic ceremony in French made me feel a stranger at my own wedding.

My French husband tried to incorporate my Iranian traditions into the wedding ceremony, but I had to constantly struggle with my in-laws to prove the importance of each ritual – ‘No, I really do want this song for my first dance,’ or, ‘No, I am not a ‘fanatic’ Muslim but it is tradition for us to have a copy of the Koran on the table!’ By the time dinner was served, I felt completely alone, wondering whether I had made the right choice!

Two good friends then called everyone’s attention to watch a video created collaboratively by my absent family members. The video started off with my parent’s wedding, showing the Iranian ceremony that I had insisted on. As we watched my parents dance to the Persian version of ‘Love Story’, I felt their presence fill my entire being.  The room was completely mesmerized!

The video then quickly transitioned to my husband’s life, showing snippets of his childhood, then following our lives together all the way to the romantic proposal.  The ending scene switched back to my parents as they concluded their wedding night by freeing two white doves into the air.

Watching the doves fly up, I felt surrounded in my heart to my parents’ presence.

You can appreciate why I now feel so strongly about emerging technology in video space. WeVideo is a new tool I simply cannot live without – it allows you to shoot videos and photos, then upload them into a shared library and invite others to collaborate with you for editing, adding or removing footage, all within the cloud space. The best part? WeVideo is free! Check them out: www.wevideo.com